It can be difficult to decide who is responsible for Employer branding. It sits somewhere on the intersection between c-level management, HR management, recruitment and marketing. All of these departments are important and play different Read more…
What is Employer Branding?
Employer branding, also known at Talent Marketing, HR Marketing or Talent Attraction, is more than just a nice logo and clever marketing. At its core, it’s about knowing yourself as an employer, understanding the market and learning how to become more competitive. Your brand should reflect who you are as an employer – your goals, values and company culture. How you are perceived by your current employees and by the outside world are reflected in your brand. Your brand should inspire and excite your ideal employees. By investing in your employer brand you can cut recruitment costs, shorten your time-to-hire, increase candidate quality and lower your attrition rates. You’ll also notice a change in current employees in terms of their motivation and productivity.
No matter the size of your company, developing a strong employer brand can help you compete for the top talent in the market. Reflektor can help you understand who you are as an employer, where your strengths lie and what your USP is. We can help you in defining your Employer Value Proposition, building employee engagement, creating an inspiring brand and sharing the message with the right people on the right channels.
Take our employer branding self assessment to get a better understanding of where you are on your employer branding journey and where we might be able to help
Employer Branding, Employee engagement and more
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